Marketing

Branding/Recruiting

UNO Marketing is responsible for producing all external promotional communications with the intent of maximizing the perception of the UNO brand through facilitation of a greater level of understanding by the public.  Ultimately a stronger brand leads to more students.   Starting with research based understanding of UNO’s position in the marketplace, Marketing works with external vendors and internal resources to create advertising and materials that position the university in its correct light.

Advertising

• See current Print Advertising materials (Print Ads Won National GOLD Higher Ed Marketing Award):
  
  • Professor Series Charter School Ad
  • Professor Series Information Assurance Ad
  • Professor Series Bioinformatics Ad
  • Professor Series Pontchartrain Institute Ad
  • Professor Series Jazz Studies Ad
  • Professor Series NanoScience Ad
    
    
• See current television advertising (Television Ads Won National BRONZE Higher Ed Marketing Award):
  • Professor Series Bioinformatics TV Commercial (wmv file)
  • Professor Series Pontchartrain Institute TV Commercial (wmv file)
    
    
• Overall Advertising Campaign “Professor Impact” Won National MERIT
  Higher Ed Marketing Award.
  

Enrollment/Recruitment Support

Marketing also supports the Admissions Department in developing its enrollment and recruiting materials.  Working with research conducted by UNO for UNO as well as national research on enrollment and recruiting materials, Marketing and Admissions work hand in hand to create materials that will demonstrate the benefit of attending UNO to both local and out of region prospective students.

• 2008 Undergraduate Student Recruiting Video (wmv file)
       (Won National TELLY Award)
  
• 2007-2009 Viewbook (Won National MERIT Higher Ed Marketing Award)
  
• 2007-2009 Direct Mailer/Travel Pieces

50th Anniversary

A special project focusing on the 50th Anniversary was developed to promote this important milestone for UNO.  A media blitz occurred as well as extensive merchandising.

• See 50th website
  
• See 50th Advertising Time Picayune Insert
  
• See 50th WWL Television Ad (wmv file)
  
• See 50th Cable Television Ad (wmv file)
  
• See 50th Mini Documentary

Last Updated: May 7, 2009